United Brands Company, INC.

12+ Brands 271 Filings

📅 Filing since 2006

📍 LA CROSSE, WI 54601

🏢 Also operates as: MAX BEVERAGE COMPANY, United Brands

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United Brands Company, INC. is a beverage alcohol company with 271 TTB COLA filings. Their portfolio includes brands such as JOOSE, UNITED BRANDS, UNITED BRANDS COMPANY, SWIRL, and more. The company primarily operates in the beer category. Beer accounts for 100% of their portfolio, making it their dominant product category. Among their most recent filings, 3 are new brand launches — a sign of active market expansion. Over 20 years of filing history, they have built a steady portfolio of 271 products.

Total Filings

271
TTB COLA applications

Brand Portfolio

12
Distinct brands filed

Category Mix

Beer
100%

Recent Filings (Latest 10)

Brand Product Filing Entity Approved Signal
JOOSE GRILLED PINEAPPLE JOOSE United Brands LLC 02/10/2026 New SKUPRO
JOOSE 9.8 DRAGON JOOSE 9.8 United Brands LLC 01/27/2026 New SKUPRO
JOOSE 9.8 BLUE LEMONADE JOOSE 9.8 United Brands LLC 01/23/2026 New SKUPRO
JOOSE BLACKBERRY JOOSE 9.8 United Brands LLC 01/23/2026 New SKUPRO
JOOSE 9.8 SCREWDRIVER JOOSE 9.8 United Brands LLC 01/23/2026 New BrandPRO
ENLIGHTEN107 MEXCAL United Brands LLC 11/25/2025 New BrandPRO
ENLIGHTEN 1Q7 COSMOPOLITAN United Brands LLC 07/23/2025 New SKUPRO
ENLIGHTEN 1Q7 PAPER PLANE United Brands LLC 07/22/2025 New SKUPRO
ENLIGHTEN 1Q7 CANTARITO United Brands LLC 07/22/2025 New SKUPRO
ENLIGHTEN 1Q7 APEROL SPRITZ WITH LYCHEE United Brands LLC 07/22/2025 New BrandPRO
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