Bell'S Brewery, INC.
Bell'S Brewery, INC. is a beverage alcohol company with 4,222 TTB COLA filings. Their portfolio includes brands such as BELL'S, NEW BELGIUM, NEW BELGIUM BREWING, NEW BELGIUM BREWING COMPANY, INC., and more. The company primarily operates in the beer and vodka categories. Beer accounts for 99% of their portfolio, making it their dominant product category. Among their most recent filings, 5 are new brand launches — a sign of active market expansion. With 4,222 total filings, this is one of the more prolific filers in the beverage alcohol industry.
Total Filings
Brand Portfolio
Category Mix
Brand Portfolio (Top 20)
Recent Filings (Latest 10)
| Brand | Product | Filing Entity | Approved | Signal |
|---|---|---|---|---|
| UPPER HAND | RAPID STOUT | Upper Hand Brewery | 02/23/2026 | New SKUPRO |
| UPPER HAND | HANDY SHANDY | Upper Hand Brewery | 02/23/2026 | New SKUPRO |
| UPPER HAND DEER CAMP | - | Upper Hand Brewery | 02/19/2026 | New BrandPRO |
| UPPER HAND LIME LIGHT | - | Upper Hand Brewery | 02/19/2026 | New BrandPRO |
| UPPER HAND ROADSIDE MEADOWS | - | Upper Hand Brewery | 02/18/2026 | New BrandPRO |
| UPPER HAND IPA | - | Upper Hand Brewery | 02/18/2026 | New BrandPRO |
| UPPER HAND LIGHT | PREMIUM LAGER | Upper Hand Brewery | 02/18/2026 | New BrandPRO |
| NEW BELGIUM | PINK BOOTS WEST COAST-STYLE IPA | NEW BELGIUM BREWING | 02/09/2026 | New SKUPRO |
| BELL'S | CITRUS HOPSLAM | Bell's Brewery | 02/04/2026 | RefilePRO |
| CRAZY MOUNTAIN | LIME | New Belgium Brewing Company | 01/28/2026 | RefilePRO |
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