Overview
In 2025, 50 new brands made their first appearance in the TTB COLA database. PREMIERE NAPA VALLEY led new entrants with 24 label filings in the wine category. The most popular categories for new brands were Wine (44), Beer (6).
For service providers — including label printers, compliance consultants, co-packers, and branding agencies — new brand launches represent the highest-value prospecting opportunities. These companies are actively building their product lines and need partners across the supply chain.
Top New Brands of 2025
| # | Brand | Filings | Category | Company |
|---|
| 1 |
PREMIERE NAPA VALLEY |
24 |
Wine |
RUTHERFORD HILL WINERY |
| 2 |
OKTOBERFEST |
20 |
Beer |
HUDSON VALLEY BEVERAGE CO. INC. |
| 3 |
CHATEAU DE PEZ |
11 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 4 |
FESTBIER |
10 |
Beer |
B-52 BREWING, LLC |
| 5 |
PREMIER NAPA VALLEY |
9 |
Wine |
CARDINALE WINERY |
| 6 |
CHATEAU LANGOA BARTON |
9 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 7 |
CHATEAU TRONQUOY |
8 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 8 |
CHATEAU SUDUIRAUT |
8 |
Wine |
W.J. DEUTSCH & SONS LTD. |
| 9 |
CHATEAU BEYCHEVELLE |
8 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 10 |
TEMPO D'ANGELUS |
7 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 11 |
HUBERT LAMY |
7 |
Wine |
DOUGLAS POLANER SELECTIONS, L.L.C. |
| 12 |
DOMAINE AMELIE & CHARLES SPARR |
7 |
Wine |
SOUTHERN GLAZER'S WINE AND SPIRITS OF WASHINGTON, LLC |
| 13 |
CHEVAL DES ANDES |
7 |
Wine |
MOET HENNESSY USA, INC. |
| 14 |
CHATEAU PAPE CLEMENT |
7 |
Wine |
MHW, LTD. |
| 15 |
CHATEAU LYNCH BAGES |
7 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 16 |
CHATEAU LAGRANGE |
7 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 17 |
ANONYMOUS |
7 |
Wine |
LOVE AND EXILE WINES LLC |
| 18 |
VIEUX CHATEAU CERTAN |
6 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 19 |
TALENTI |
6 |
Wine |
HP SELECTIONS, LLC |
| 20 |
ROMAIN GUIBERTEAU |
6 |
Wine |
FREDERICK WILDMAN & SONS, LIMITED |
| 21 |
ODDERO |
6 |
Wine |
DOUGLAS POLANER SELECTIONS, L.L.C. |
| 22 |
LA ROSALIE |
6 |
Wine |
T. ELENTENY HOLDINGS, LLC |
| 23 |
DOMAINE NOWACK |
6 |
Wine |
ZACHARY WILLIAM LOCKE |
| 24 |
DOMAINE DU GRINGET |
6 |
Wine |
DOUBLE DECANTED, LLC |
| 25 |
CHATEAU PHELAN SEGUR |
6 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |