Overview
In 2021, 50 new brands made their first appearance in the TTB COLA database. OKTOBERFEST led new entrants with 23 label filings in the beer category. The most popular categories for new brands were Wine (47), Beer (3).
For service providers — including label printers, compliance consultants, co-packers, and branding agencies — new brand launches represent the highest-value prospecting opportunities. These companies are actively building their product lines and need partners across the supply chain.
Top New Brands of 2021
| # | Brand | Filings | Category | Company |
|---|
| 1 |
OKTOBERFEST |
23 |
Beer |
HUDSON VALLEY BEVERAGE CO. INC. |
| 2 |
CHATEAU LAROQUE |
19 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 3 |
PREMIERE NAPA VALLEY |
18 |
Wine |
RUTHERFORD HILL WINERY |
| 4 |
CHATEAU PICHON BARON |
14 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 5 |
CHATEAU MOUTON ROTHSCHILD |
13 |
Wine |
CONNOISSEUR INTERNATIONAL DISTRIBUTION, INC. |
| 6 |
CHATEAU LANGOA BARTON |
13 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 7 |
PAGODES DE COS |
12 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 8 |
FESTBIER |
12 |
Beer |
B-52 BREWING, LLC |
| 9 |
CHATEAU MARGAUX |
12 |
Wine |
W.J. DEUTSCH & SONS LTD. |
| 10 |
CHATEAU BEYCHEVELLE |
12 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 11 |
CHATEAU ANGELUS |
12 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 12 |
L'ESPRIT DE CHEVALIER |
11 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 13 |
CHATEAU PALMER |
11 |
Wine |
INC., BENCHMARK WINE GROUP, INC. |
| 14 |
CHATEAU CHEVAL BLANC |
11 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 15 |
YJAR |
9 |
Wine |
WINE CELLARS LTD. |
| 16 |
VIA ALPINA |
9 |
Wine |
GRAND CRU SELECTIONS LLC |
| 17 |
TEMPO D'ANGELUS |
9 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 18 |
SIMON BIZE & FILS |
9 |
Wine |
INVOER EKKE LLC |
| 19 |
DOMAINE DE CHEVALIER |
9 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 20 |
CHEVAL DES ANDES |
9 |
Wine |
MOET HENNESSY USA, INC. |
| 21 |
CHATEAU PONTET-CANET |
9 |
Wine |
MHW, LTD. |
| 22 |
CHATEAU LEOVILLE POYFERRE |
9 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 23 |
CHATEAU LAGRANGE |
9 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 24 |
CHATEAU L'ERMITE D'AUZAN |
9 |
Wine |
THE WINE COMPANY |
| 25 |
RHONEA |
8 |
Wine |
WILLIAM-HARRISON IMPORTS, INC. |