Overview
In 2020, 50 new brands made their first appearance in the TTB COLA database. BLACK IS BEAUTIFUL led new entrants with 34 label filings in the beer category. The most popular categories for new brands were Wine (44), Beer (6).
For service providers — including label printers, compliance consultants, co-packers, and branding agencies — new brand launches represent the highest-value prospecting opportunities. These companies are actively building their product lines and need partners across the supply chain.
Top New Brands of 2020
| # | Brand | Filings | Category | Company |
|---|
| 1 |
BLACK IS BEAUTIFUL |
34 |
Beer |
RHINEGEIST, LLC |
| 2 |
ALL TOGETHER |
32 |
Beer |
NARWHAL LLC |
| 3 |
PREMIERE NAPA VALLEY |
29 |
Wine |
RUTHERFORD HILL WINERY |
| 4 |
OKTOBERFEST |
15 |
Beer |
HUDSON VALLEY BEVERAGE CO. INC. |
| 5 |
CHATEAU PICHON BARON |
13 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 6 |
CHATEAU L'EVANGILE |
12 |
Wine |
MHW, LTD. |
| 7 |
UCCELLIERA |
11 |
Wine |
DEGRAZIA IMPORTS LLC |
| 8 |
VOLIERO |
9 |
Wine |
MICHAEL SKURNIK WINES, INC. |
| 9 |
VIEUX CHATEAU CERTAN |
9 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 10 |
PAGODES DE COS |
9 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 11 |
HEFEWEIZEN |
9 |
Beer |
SANTAN BREWING COMPANY, INC. |
| 12 |
GIODO |
9 |
Wine |
JJ BUCKLEY, LLC |
| 13 |
DEI |
9 |
Wine |
DEGRAZIA IMPORTS LLC |
| 14 |
CHATEAU PRIEURE-LICHINE |
9 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 15 |
CHATEAU PONTET-CANET |
9 |
Wine |
MHW, LTD. |
| 16 |
CHATEAU NENIN |
9 |
Wine |
MHW, LTD. |
| 17 |
CHATEAU MARQUIS D'ALESME |
9 |
Wine |
W.J. DEUTSCH & SONS LTD. |
| 18 |
CHATEAU ANGELUS |
9 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 19 |
SONOMA COUNTY BARREL AUCTION |
8 |
Wine |
DELICATO VINEYARDS |
| 20 |
PALE ALE |
8 |
Beer |
THE SEED BREWERY LLC |
| 21 |
NERVI |
8 |
Wine |
VIEUX VINS, INC. |
| 22 |
LE PETIT DUCRU DE DUCRU-BEAUCAILLOU |
8 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 23 |
LE MARQUIS DE CALON SEGUR |
8 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 24 |
FIRESTEED |
8 |
Wine |
FIRESTEED CORPORATION |
| 25 |
DOMAINE GEORGES MUGNERET-GIBOURG |
8 |
Wine |
GRAND CRU SELECTIONS LLC |