Overview
In 2017, 50 new brands made their first appearance in the TTB COLA database. CHATEAU PAPE CLEMENT led new entrants with 23 label filings in the wine category. The most popular categories for new brands were Wine (50).
For service providers — including label printers, compliance consultants, co-packers, and branding agencies — new brand launches represent the highest-value prospecting opportunities. These companies are actively building their product lines and need partners across the supply chain.
Top New Brands of 2017
| # | Brand | Filings | Category | Company |
| 1 |
CHATEAU PAPE CLEMENT |
23 |
Wine |
MHW, LTD. |
| 2 |
CHATEAU CHEVAL BLANC |
23 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 3 |
PREMIERE NAPA VALLEY |
21 |
Wine |
RUTHERFORD HILL WINERY |
| 4 |
CHATEAU MARGAUX |
21 |
Wine |
W.J. DEUTSCH & SONS LTD. |
| 5 |
CHATEAU LATOUR |
20 |
Wine |
BORDEAUX WINE LOCATORS, INC. |
| 6 |
CHATEAU MOUTON ROTHSCHILD |
19 |
Wine |
CONNOISSEUR INTERNATIONAL DISTRIBUTION, INC. |
| 7 |
CHATEAU CANON |
19 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 8 |
CHATEAU BEYCHEVELLE |
18 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 9 |
CHATEAU PALMER |
17 |
Wine |
INC., BENCHMARK WINE GROUP, INC. |
| 10 |
CHATEAU SUDUIRAUT |
16 |
Wine |
W.J. DEUTSCH & SONS LTD. |
| 11 |
CHATEAU LEOVILLE POYFERRE |
16 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 12 |
CHATEAU LEOVILLE LAS CASES |
16 |
Wine |
LATITUDE WINES, LLC |
| 13 |
CHATEAU LAFITE ROTHSCHILD |
16 |
Wine |
W.J. DEUTSCH & SONS LTD. |
| 14 |
CHATEAU DE RIBEBON |
16 |
Wine |
SERGE DORE' SELECTIONS LTD. |
| 15 |
CHATEAU LYNCH BAGES |
15 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 16 |
CHATEAU LANGOA BARTON |
15 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 17 |
CHATEAU GISCOURS |
15 |
Wine |
MILTON'S DISTRIBUTING CO., INC. |
| 18 |
CHATEAU COUTET |
15 |
Wine |
W.J. DEUTSCH & SONS LTD. |
| 19 |
CHATEAU BELLEVUE |
15 |
Wine |
LIMITED LIABILIY COMPANY |
| 20 |
BREGA |
15 |
Wine |
THE COUNTRY VINTNER, INC. |
| 21 |
FLOR DE MUGA |
14 |
Wine |
FINE ESTATES FROM SPAIN, INC. |
| 22 |
CHATEAU LA MISSION HAUT-BRION |
14 |
Wine |
MHW, LTD. |
| 23 |
CHATEAU LA CONSEILLANTE |
14 |
Wine |
MHW, LTD. |
| 24 |
CHATEAU L'EVANGILE |
14 |
Wine |
MHW, LTD. |
| 25 |
CHATEAU CLINET |
14 |
Wine |
MHW, LTD. |